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PAPPU KA TANKA - Identity for 'Pappu ka Tanka’, a fashion label inspired by Indian street culture.

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FLAVOURED TAILORING -

The Rajnigandha box (an indian brand of mouth freshener) has been reappropriated for Pappu ka Tanka. A signboard painter in India was commissioned to paint the box on tin board in an attempt to reference the Andy Warhol Soupcans and the street / pop aesthetic of the label.